About Aruba Discovery
- Home
- About Aruba Discovery
- Who We Are
Aruba Discovery
Aruba Discovery is a modern tourism, lifestyle, and business discovery platform created to help people experience Aruba in a more complete and meaningful way.
We connect visitors and locals with the places, events, culture, entertainment, businesses, and experiences that make Aruba worth discovering.
By combining digital discovery with printed guides, maps, event information, local business listings, social media, and tourism content, we make it easier to find out what to do, where to go, and what is happening across the island.
Whether you are visiting Aruba for the first time or you have lived here for years, Aruba Discovery helps you discover restaurants, tours, beaches, entertainment, events, local businesses, hidden gems, and authentic island experiences all in one place.
- Our Story
How Aruba Discovery Began
The idea behind Aruba Discovery started many years before the platform itself.
While living in Nijmegen, the Netherlands, the founder developed Nijmegen Hits, a practical city guide that combined a city map with a cultural event calendar.
The idea was simple: help people easily understand what was around them, where they could go, and what was happening in the city.
Years later, after opening an office in Oranjestad, that same idea found a new purpose in Aruba.
Visitors could often be seen walking around looking for places to visit, things to do, or information about what was happening on the island.
At the same time, locals faced a similar challenge. Information about events, entertainment, businesses, activities, and cultural experiences was spread across many different websites, social media pages, and other sources.
There was no shortage of things happening in Aruba.
The information was simply fragmented.
That realization became the foundation of Aruba Discovery.
- What Makes Us Different
Aruba Discovery Connects the Dots
Aruba Discovery was created around one central idea:
Connecting the dots.
We connect visitors with local businesses.
We connect locals with events and entertainment.
We connect travelers with places they may never have known about.
We connect businesses, artists, musicians, tour operators, restaurants, and communities with new audiences.
Instead of forcing people to search through many different sources, Aruba Discovery brings information together and makes discovering Aruba easier.
A visitor looking for a restaurant may discover an event happening nearby.
Someone searching for a beach may discover an activity, local business, or cultural attraction in the same area.
A traveler visiting Baby Beach may also discover what San Nicolas and the surrounding communities have to offer.
Every discovery can lead to another.
- What We Do
More Than a Tourism Guide
Aruba Discovery is not simply a printed map, magazine, or travel website.
It is a growing tourism, discovery, and information ecosystem designed to connect different parts of Aruba in one platform.
Our ecosystem includes:
- Printed Aruba Discovery maps and guides
- Aruba events and cultural calendar
- Website and digital business listings
- Restaurants and local businesses
- Hotels and accommodations
- Activities, excursions, and tours
- Tour operators
- Musicians and artists
- Live entertainment and nightlife
- Beaches and attractions
- Tourism information
- Things to do and places to visit
- Social media and digital content
- Mobile and app development
- Local culture and community experiences
By connecting print, digital media, local information, and discovery tools, we help people spend less time searching and more time experiencing Aruba.
- Discover More
Explore More of Aruba
Aruba has much more to offer than the places visitors already know.
Palm Beach is one of Aruba’s most popular tourism areas, offering hotels, restaurants, shopping, nightlife, beaches, and entertainment.
Oranjestad combines local life, history, shopping, restaurants, culture, business, and tourism.
But Aruba Discovery also wants to encourage visitors to explore beyond these familiar areas.
That is why we place strong attention on Pariba di Brug and communities and destinations toward Savaneta, Pos Chiquito, San Nicolas, and Baby Beach.
Each area has its own personality, businesses, restaurants, culture, nature, people, and experiences.
Our goal is to help visitors discover more of the island while creating greater visibility for communities that deserve to be part of Aruba’s tourism story.
- For Everyone
Connecting Visitors, Locals and Businesses
Visitors
Locals
Stay connected with upcoming Aruba events, new restaurants, entertainment, businesses, activities, cultural experiences, and places to discover around the island.
Businesses
Reach more visitors and local customers through a platform designed around tourism, visibility, and discovery.
Event Organizers
Give festivals, performances, cultural activities, nightlife, and community events greater visibility.
Artists and Musicians
Connect with new audiences and make Aruba’s creative and entertainment scene easier to discover.
Communities
Help different areas of Aruba become a stronger part of the island’s tourism and discovery experience.
- Our Mission
Making Aruba Easier to Discover
Our mission is simple:
Make Aruba easier to discover while helping more of Aruba be discovered.
We want visitors to have a better and more complete experience of the island.
We want locals to have an easier way to discover events, entertainment, businesses, restaurants, and activities happening around them.
At the same time, we want to create greater visibility and opportunity for Aruba’s businesses, artists, musicians, restaurants, tour operators, event organizers, entrepreneurs, and communities.
Discovery should create value for everyone.
- Our Purpose
Helping Aruba Be Discovered
Aruba Discovery is not only about helping people find information.
It is also about helping Aruba’s people, businesses, culture, and communities become more visible.
A small local restaurant deserves the opportunity to be discovered.
A musician deserves the opportunity to reach a new audience.
A cultural event deserves to be seen.
A local entrepreneur deserves the opportunity to connect with visitors and residents.
A community outside Aruba’s main tourism areas deserves to be part of the visitor experience.
Aruba Discovery exists to help create those connections.
We help people discover Aruba, and we help Aruba be discovered.
- Our Vision
One Platform. More of Aruba.
Our long-term vision is for Aruba Discovery to become one of Aruba’s leading platforms for discovering the island.
A platform people naturally visit when they want to know:
What to do.
Where to go.
What’s happening.
And what else there is to discover.
There is already so much happening across Aruba.
The challenge is often not finding something to do.
The challenge is knowing that it exists.
Aruba Discovery is being built to bring those opportunities together through maps, guides, events, business listings, tourism information, social media, digital platforms, and future mobile experiences.
Our goal is to keep connecting the dots as Aruba Discovery grows.
- Meet the Founder
The Story Behind the Vision
Aruba Discovery was founded by Jorge Zarraga, an entrepreneur and marketing professional with more than 15 years of experience across marketing, sales, tourism, media, and business development.
His businesses and projects have included marketing, real estate, tourism, nature experiences, and media.
At the heart of Aruba Discovery are several personal passions:
Nature. Culture. Communication. Entrepreneurship.
These interests helped shape the idea of creating a platform that does more than promote traditional tourist attractions.
The goal is to create meaningful connections between people, businesses, experiences, and the island itself.
- A Family Connection
A Legacy of Giving People Visibility
There is also a personal connection to media and culture behind Aruba Discovery.
The founder’s father worked as a television presenter and producer, including through Puerto Latino International, previously known as Sábado al Mediodía.
Through his work, he promoted artists, interviewed personalities, and gave people opportunities to become known by a wider audience.
That idea of giving people, culture, and talent visibility continues through Aruba Discovery.
Today, the same philosophy is being carried forward through modern media and applied to Aruba’s businesses, artists, musicians, events, entrepreneurs, communities, and destinations.
It is a new generation of the same purpose:
Helping good things become easier to discover.
- Why It Matters
Better Discovery Creates More Opportunity
When people can discover more, more connections become possible.
A visitor searching for one attraction may discover a local restaurant nearby.
A tourist looking for things to do in Aruba may find a live music event happening that evening.
Someone visiting Baby Beach may decide to spend more time exploring San Nicolas.
A local business may reach customers who previously never knew it existed.
An artist may reach a new audience.
An event may attract more visitors.
A community may receive greater visibility.
That is the bigger purpose behind Aruba Discovery.
Discovery does not only improve the visitor experience.
It can also create opportunity across the island.
- Start Exploring
Discover Aruba With Us
Things to Do
Discover activities, attractions, beaches, and experiences across Aruba.
Events
Find out what is happening today, this week, and throughout the year.
Restaurants
Discover local restaurants and dining experiences.
Activities & Tours
Explore excursions, adventures, and island tours.
Entertainment
Find live music, nightlife, performances, and entertainment.
Places & Areas
Discover Palm Beach, Oranjestad, San Nicolas, Baby Beach, and more.
- Work With Us
Advertise With Aruba Discovery
Are you a restaurant, hotel, tour operator, local business, artist, event organizer, entrepreneur, or tourism partner?
Aruba Discovery helps businesses and organizations connect with visitors and locals through an integrated combination of digital visibility, tourism content, maps, guides, business listings, events, social media, and discovery experiences.
Become part of the Aruba Discovery ecosystem and help more people discover what you have to offer.