Cookie Policy

Last updated: July 23, 2026

This Cookie Policy explains how Aruba Discovery uses cookies and similar technologies when you visit or interact with https://arubadiscovery.com.

It should be read together with our Privacy Policy and Terms and Conditions.

1. About Aruba Discovery

The website is operated by:

Website operator: Aruba Discovery
Website: https://arubadiscovery.com
Address: Caya Betico Croes 76, Local 5, Oranjestad, Aruba, Aruba
Privacy contact: contact@arubadiscovery.com

In this Cookie Policy, “Aruba Discovery,” “we,” “us,” and “our” refer to the operator of ArubaDiscovery.com.

2. What Are Cookies?

Cookies are small text files that websites place on a computer, mobile phone, tablet, or other device when a visitor accesses a website.

Cookies allow a website to recognize a browser or device and may help the website:

• Function correctly;
• Remember preferences;
• Maintain security;
• Understand how visitors use the website;
• Measure website and advertising performance;
• Display maps, videos, and other embedded content;
• Provide more relevant advertising.

Cookies may store identifiers, preferences, technical information, or details about how a visitor interacts with the website.

Cookies do not always directly identify a person. However, some cookies and similar identifiers may be considered personal information under applicable privacy laws.

3. Similar Technologies

In addition to traditional cookies, ArubaDiscovery.com and its service providers may use similar technologies such as:

• Tracking pixels;
• Web beacons;
• Tags;
• Scripts;
• Local browser storage;
• Device identifiers;
• Software development tools;
• Conversion tracking technologies;
• Embedded content technologies.

For simplicity, this Cookie Policy generally refers to all these technologies as “cookies.”

4. First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are placed directly by ArubaDiscovery.com.

They may be used for website functionality, security, user preferences, cookie-consent choices, forms, and technical website operations.

Third-Party Cookies

Third-party cookies are placed or accessed by external service providers whose tools, content, or technology are used on ArubaDiscovery.com.

These providers may include:

• Google;
• YouTube;
• Google Maps;
• Google Analytics;
• Microsoft and Bing;
• Meta, Facebook, and Instagram;
• Website hosting and security providers;
• Other analytics, advertising, or embedded-content providers.

Third-party providers process information according to their own privacy and cookie policies.

5. Session and Persistent Cookies

Session Cookies

Session cookies generally remain active only while a browser is open and are deleted when the browser session ends.

They may be used for temporary website functionality, security, forms, or navigation.

Persistent Cookies

Persistent cookies remain on a device for a defined period or until the visitor deletes them.

They may be used to remember preferences, recognize returning visitors, measure website usage, or support advertising and conversion tracking.

The duration of a persistent cookie depends on its purpose and the provider that sets it.

6. Categories of Cookies We Use

ArubaDiscovery.com may use the following categories of cookies.

Strictly Necessary Cookies

Strictly necessary cookies are required for the website to operate correctly and securely.

They may support:

• Website navigation;
• Security and fraud prevention;
• Network management;
• Cookie-consent preferences;
• Contact and inquiry forms;
• Session management;
• Website availability;
• Load balancing;
• Technical troubleshooting.

These cookies do not generally require consent where they are strictly necessary to provide a service requested by the visitor.

Blocking these cookies through browser settings may prevent parts of the website from functioning correctly.

Functional Cookies

Functional cookies support optional website features and help remember visitor preferences.

They may be used to:

• Remember language or display preferences;
• Remember previous choices;
• Display interactive maps;
• Play embedded videos;
• Support social-media integrations;
• Improve convenience and personalization.

Some functional cookies may be placed by third-party providers.

Where required by applicable law, these cookies will only be used after consent.

Analytics and Performance Cookies

Analytics cookies help us understand how visitors use ArubaDiscovery.com.

They may collect information about:

• Pages visited;
• Time spent on pages;
• Website entry and exit pages;
• Clicks and interactions;
• Browser type;
• Device type;
• Operating system;
• Approximate geographic location;
• Referring websites;
• Website errors;
• Website speed and performance;
• Whether a visitor has previously accessed the website.

We use this information to analyze general usage, improve content, fix technical problems, and make the website easier to use.

Analytics information may be aggregated or pseudonymized, but identifiers and technical information may still be collected by the relevant provider.

Analytics cookies will only be activated after consent where consent is legally required.

Advertising and Marketing Cookies

Marketing cookies may be used to understand the effectiveness of advertising and to display more relevant advertising.

They may support:

• Advertising campaign measurement;
• Conversion tracking;
• Audience creation;
• Remarketing;
• Frequency control;
• Attribution of website visits to advertisements;
• Measurement of clicks, inquiries, or other actions;
• Delivery of advertisements on third-party platforms.

These cookies may allow advertising providers to recognize a browser or device across different websites and services.

Marketing cookies are not strictly necessary for the website to function and will only be activated after consent where required.

7. Google Analytics

ArubaDiscovery.com uses or may use Google Analytics to understand how visitors interact with the website.

Google Analytics may collect information such as:

• IP address;
• Device and browser information;
• Approximate location;
• Pages visited;
• Session duration;
• Referral source;
• Website interactions;
• Technical and performance data;
• Advertising and campaign information.

This information helps us understand website traffic, popular content, visitor behavior, and website performance.

Where required, Google Analytics will remain disabled until the visitor accepts analytics cookies.

Google may process information on servers located in different countries and may combine information according to its own privacy practices and account settings.

8. Google Maps

ArubaDiscovery.com uses or may use Google Maps to display:

• Business locations;
• Tour or experience locations;
• Event venues;
• Directions;
• Geographic areas;
• Interactive maps.

When a Google Map is loaded or used, Google may receive technical and interaction information, including:

• IP address;
• Browser and device information;
• Location information where enabled by the visitor;
• The page containing the map;
• Map searches and interactions;
• Google account information if the visitor is signed in.

Google Maps may place or access cookies for functionality, security, analytics, personalization, or other purposes determined by Google.

Where technically possible and legally required, Google Maps content may remain blocked until the visitor accepts the relevant cookie category.

9. YouTube

ArubaDiscovery.com may embed videos hosted by YouTube.

When a YouTube video is displayed, played, or otherwise interacted with, YouTube and Google may receive information such as:

• IP address;
• Browser and device details;
• The page containing the video;
• Video interactions;
• Playback information;
• Advertising information;
• Google or YouTube account information if the visitor is signed in.

YouTube may use cookies for:

• Video functionality;
• Security;
• Analytics;
• Saving preferences;
• Advertising;
• Personalization;
• Measuring video engagement.

Where available, we may use privacy-enhanced embedding options. However, information may still be transferred to YouTube when the video is loaded or played.

Where legally required, YouTube videos may remain blocked until the visitor accepts the relevant cookies.

10. Microsoft and Bing Technologies

ArubaDiscovery.com uses or may use Microsoft and Bing technologies for analytics, advertising, search visibility, campaign measurement, or conversion tracking.

These technologies may include Microsoft Advertising tracking tools or similar Microsoft services.

Microsoft may collect information such as:

• IP address;
• Browser and device information;
• Pages visited;
• Referring source;
• Advertisement interactions;
• Conversions;
• Search or campaign information;
• Technical identifiers;
• Date and time of visits.

This information may be used to:

• Measure advertising performance;
• Attribute visits or inquiries to advertisements;
• Create advertising audiences;
• Improve marketing campaigns;
• Understand website usage;
• Prevent fraud and misuse.

Where required, Microsoft or Bing marketing technologies will remain disabled until the visitor accepts marketing cookies.

11. Meta Pixel

ArubaDiscovery.com uses or may use the Meta Pixel provided by Meta.

The Meta Pixel helps us measure and understand actions visitors take after viewing or interacting with advertisements on Facebook, Instagram, or other Meta services.

Depending on the website configuration and visitor choices, Meta Pixel may collect information such as:

• IP address;
• Browser and device information;
• Pages visited;
• Buttons or links clicked;
• Referral information;
• Date and time of interactions;
• Advertising identifiers;
• Information about inquiries or conversions;
• Meta account information where the visitor is signed in.

Meta may use the information for:

• Measuring advertisement performance;
• Conversion tracking;
• Creating audiences;
• Remarketing;
• Advertising attribution;
• Security and fraud prevention;
• Delivering or personalizing advertisements.

Aruba Discovery does not receive direct access to a visitor’s complete Facebook or Instagram account information through the Meta Pixel.

Where required, Meta Pixel will remain disabled until the visitor accepts marketing cookies.

12. Cookie Consent

When you first visit ArubaDiscovery.com, you may be shown a cookie-consent banner or preference panel.

Depending on your location and applicable law, you may be able to:

• Accept all cookies;
• Reject non-essential cookies;
• Accept selected cookie categories;
• Review additional information;
• Save your preferences.

Strictly necessary cookies may remain active because they are required for the website to operate.

Analytics, functional, and marketing cookies will only be activated after consent where required by applicable law.

Your consent choice may be stored in a necessary cookie so that the website remembers your preference.

13. Withdrawing or Changing Consent

You may change or withdraw your cookie consent at any time.

You can do this through the Cookie Settings or Manage Consent option available on ArubaDiscovery.com.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

After consent is withdrawn:

• New non-essential cookies should no longer be placed by the website;
• Previously stored cookies may remain on the device until they expire or are manually deleted;
• Some embedded content or website features may no longer work;
• Previously collected information may be retained where legally permitted.

You may also need to delete existing cookies through your browser settings.

14. Managing Cookies Through Your Browser

Most browsers allow visitors to control cookies through their settings.

Depending on the browser, you may be able to:

• View stored cookies;
• Delete individual cookies;
• Delete all cookies;
• Block all cookies;
• Block third-party cookies;
• Block cookies from specific websites;
• Clear cookies when the browser closes;
• Disable tracking technologies;
• Use private or incognito browsing.

The exact procedure depends on the browser and device.

Blocking all cookies may affect the functionality of ArubaDiscovery.com and other websites.

15. Advertising Preferences

Visitors may also manage advertising preferences directly through the services provided by Google, Microsoft, Meta, and other advertising providers.

Changing advertising preferences may reduce personalized advertising but may not prevent all advertisements from being displayed.

Opting out of personalized advertising does not necessarily delete cookies already stored on the device.

Visitors may need to adjust both provider-level advertising preferences and browser cookie settings.

16. Cookie Duration

The length of time a cookie remains on a device depends on:

• The type of cookie;
• Its purpose;
• Whether it is a session or persistent cookie;
• The provider that placed it;
• The visitor’s browser settings;
• Whether the visitor manually deletes it.

Some cookies are deleted when the browser closes. Others may remain for several days, months, or longer.

Third-party providers may change cookie names and retention periods without notice.

For this reason, the cookie-consent tool or browser storage information may provide the most current technical list of cookies active on the visitor’s device.

17. Cookies Used on ArubaDiscovery.com

The exact cookies used may change as website functionality, service providers, and integrations are updated.

The website may currently use cookies and similar technologies from the following categories and providers:

This table describes the general tools and categories used by ArubaDiscovery.com. It may not list every technical cookie name created by a provider.

18. International Data Processing

Some cookie providers used by ArubaDiscovery.com operate internationally.

Information collected through cookies may be transferred to, stored in, or processed in countries other than Aruba or the visitor’s country of residence.

Different countries may have different privacy and data-protection laws.

Where required by applicable law, relevant providers and Aruba Discovery may rely on contractual, technical, or organizational safeguards for international data transfers.

Additional information is available in our Privacy Policy and in the privacy documentation of the relevant third-party provider.

19. Children’s Privacy

ArubaDiscovery.com is a general tourism information website and is not specifically directed at children.

We do not knowingly use cookies to create advertising profiles specifically targeted at children.

Parents or legal guardians may manage cookie settings on devices used by children and may contact us with privacy-related concerns.

20. Do Not Track and Browser Privacy Signals

Some browsers allow visitors to send “Do Not Track,” Global Privacy Control, or similar privacy signals.

Because technical and legal standards for these signals may vary, ArubaDiscovery.com may not respond to every signal in the same manner.

Where required by applicable law and supported by our systems, we will take reasonable steps to recognize applicable privacy preference signals.

Visitors should also use the cookie-consent settings available directly on the website.

21. Third-Party Responsibility

Third-party providers may change their cookies, technology, purposes, retention periods, and privacy practices independently of Aruba Discovery.

Aruba Discovery does not control cookies placed directly by third parties after a visitor interacts with external or embedded services.

Visitors should review the privacy and cookie policies of Google, YouTube, Microsoft, Bing, Meta, Facebook, Instagram, and other relevant providers for additional information.

22. Updates to This Cookie Policy

We may update this Cookie Policy when:

• New tools or integrations are added;
• Existing tools are removed;
• Cookie purposes or categories change;
• Booking or payment functionality is introduced;
• Advertising practices change;
• Legal or regulatory requirements change;
• Website functionality is updated.

The latest version will be published on this page with an updated “Last updated” date.

We encourage visitors to review this Cookie Policy periodically.

23. Contact Us

For questions about cookies, consent preferences, or this Cookie Policy, contact:

Aruba Discovery
Caya Betico Croes 76, Local 5
Oranjestad, Aruba, Aruba

Website: https://arubadiscovery.com
Email: contact@arubadiscovery.com