Palm Beach and Noord are Aruba’s most popular visitor destinations, offering a lively mix of beachfront resorts, restaurants, shopping, nightlife, water sports, and family-friendly attractions. Located on the island’s northwestern coast, this area is home to many of Aruba’s high-rise hotels and provides easy access to some of the island’s best beaches and activities.
Whether you’re visiting Aruba for a romantic getaway, family vacation, cruise stop, or active holiday, Palm Beach and Noord serve as an excellent base for exploring the island.
Palm Beach stretches along Aruba’s northwest coast and is bordered by the residential community of Noord. Together, they form the island’s main tourism hub, with convenient access to beaches, restaurants, shopping centers, entertainment venues, and transportation.
Most major attractions are within a short drive, making this one of the most convenient places to stay.
Palm Beach and Noord combine beautiful beaches with modern conveniences. Visitors can enjoy luxury accommodations while remaining close to shopping, dining, and outdoor activities.
This area is ideal for travelers who want:
Palm Beach is one of Aruba’s most famous beaches, known for its calm turquoise waters, soft white sand, and long stretch of beachfront resorts.
Visitors come here to:
The beach is well maintained and offers a lively atmosphere throughout the day.
Noord is a residential and commercial area that surrounds Palm Beach. While quieter than the beachfront, it offers convenient access to restaurants, vacation rentals, supermarkets, cafés, and local businesses.
Many visitors choose Noord for:
In addition to Palm Beach, visitors can easily reach several nearby beaches.
Popular options include:
Each beach offers a different experience, from snorkeling and paddleboarding to relaxing in quieter surroundings.
Palm Beach and Noord offer activities for nearly every type of traveler.
Popular experiences include:
Many tours depart directly from the Palm Beach area.
Palm Beach is Aruba’s premier shopping district outside downtown Oranjestad.
Visitors will find:
Whether you’re looking for gifts, fashion, or vacation essentials, there are plenty of options nearby.
Palm Beach and Noord feature one of Aruba’s largest selections of restaurants.
Dining options include:
Many restaurants offer outdoor seating and sunset views.
Palm Beach is considered Aruba’s main nightlife destination.
After sunset, visitors can enjoy:
The area remains active well into the evening while maintaining a welcoming atmosphere for visitors.
Families staying in Palm Beach and Noord will find plenty of activities suitable for all ages.
Popular family experiences include:
Many resorts also provide children’s activities and family amenities.
Palm Beach and Noord are easy to explore.
Transportation options include:
Many attractions are located within a short drive.
Palm Beach and Noord offer accommodations for every travel style.
Options include:
Many accommodations are within walking distance of restaurants, shopping, and the beach.
Palm Beach and Noord are conveniently located near several of Aruba’s best-known attractions.
Popular nearby places include:
These attractions are easily reached by car, taxi, or guided tour.
This area is an excellent choice if you’re looking for:
Travelers seeking a quieter environment may prefer Eagle Beach or Savaneta, while those interested in nature may enjoy Arikok National Park and Aruba’s east coast.
To make the most of your stay:
Quick answers to the questions visitors ask most before traveling to Aruba.