Privacy Policy

Last updated: July 23, 2026

Aruba Discovery respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how Aruba Discovery collects, uses, stores, and protects information when you visit https://arubadiscovery.com, contact us, submit an inquiry, or interact with businesses, tour operators, artists, venues, experiences, events, and other content featured on the website.

By using ArubaDiscovery.com, you acknowledge that you have read and understood this Privacy Policy.

1. About Aruba Discovery

Aruba Discovery is an informational tourism portal created to help visitors discover places, businesses, restaurants, events, artists, tours, activities, experiences, and other useful information related to Aruba.

For the purposes of applicable data protection laws, the operator responsible for the processing of personal data through this website is:

Website operator: Aruba Discovery
Website: https://arubadiscovery.com
Address: Caya Betico Croes 76, Local 5, Oranjestad, Aruba, Aruba
Privacy contact: contact@arubadiscovery.com

2. Information We Collect

Aruba Discovery is primarily an informational platform. We only request personal information when it is reasonably necessary to respond to a message, inquiry, or request.

Information You Provide

When you use a contact or inquiry form, contact a listed business or tour operator through the website, or communicate with Aruba Discovery, you may provide:

• Your name;
• Email address;
• Telephone or WhatsApp number;
• Information included in your message;
• Preferred date, time, number of guests, or other details related to an inquiry;
• The business, tour, experience, event, or service you are interested in;
• Any other information you voluntarily choose to provide.

Please do not submit sensitive personal information that is not necessary for your inquiry.

Information Collected Automatically

When you visit the website, certain technical information may be collected automatically by our website, hosting provider, security services, analytics tools, or similar technologies.

This information may include:

• IP address;
• Browser type and version;
• Device type and operating system;
• Approximate location based on IP address;
• Pages visited;
• Date and time of access;
• Referring website;
• Time spent on the website;
• Interaction and navigation information;
• Technical logs, error reports, and security information.

This information is generally used to operate, protect, maintain, and improve the website.

3. How We Use Your Information

We may use personal information to:

• Respond to questions, inquiries, and messages;
• Forward an inquiry to the relevant business, venue, artist, tour operator, experience provider, or other listed partner;
• Help users communicate with businesses and service providers featured on Aruba Discovery;
• Provide information requested by the user;
• Operate and maintain the website;
• Improve website content, navigation, performance, and user experience;
• Understand how visitors use the website;
• Detect spam, misuse, security threats, and technical problems;
• Protect the rights, safety, and integrity of Aruba Discovery, its users, and listed partners;
• Maintain records of communications;
• Comply with legal, regulatory, or administrative obligations.

We will not use personal information for purposes that are materially different from those described in this Privacy Policy without providing appropriate notice or obtaining consent where required.

4. Legal Bases for Processing

Depending on the circumstances and applicable law, we may process personal information based on:

Consent

We may rely on your consent when you voluntarily submit a contact form, agree to optional cookies, subscribe to communications, or provide information for a specific purpose.

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Legitimate Interests

We may process information when reasonably necessary for legitimate purposes such as:

• Operating and improving ArubaDiscovery.com;
• Responding to inquiries;
• Protecting the website against misuse;
• Maintaining website security;
• Understanding general website performance;
• Supporting communications between visitors and listed businesses.

We consider the impact of this processing on the rights and privacy of users.

Steps Requested by You

When you ask us to send an inquiry to a business, tour operator, venue, or service provider, processing may be necessary to take steps requested by you before entering into a potential booking, purchase, or service arrangement.

Legal Obligations

We may process or retain information when necessary to comply with applicable laws, legal requests, court orders, regulatory obligations, or other lawful requirements.

5. Sharing Inquiries With Listed Businesses

Aruba Discovery may allow visitors to send inquiries related to businesses, restaurants, venues, artists, events, tours, activities, experiences, or other services featured on the website.

When you submit such an inquiry, the information you provide may be shared with the relevant:

• Business owner;
• Tour operator;
• Experience provider;
• Restaurant or venue;
• Artist or artist representative;
• Event organizer;
• Service provider;
• Authorized representative responsible for responding to the inquiry.

If no appropriate representative is available, the inquiry may first be received or reviewed by Aruba Discovery so that it can be processed or directed correctly.

Once your information has been shared with an independent business or service provider, that party may process your information under its own privacy practices. Aruba Discovery does not control how independent third parties use personal information after receiving it directly for the purpose requested by the user.

Users should review the privacy terms of the relevant business before completing a booking, payment, purchase, or other transaction.

6. Aruba Discovery Is an Informational Platform

Unless expressly stated otherwise, Aruba Discovery provides tourism information and helps visitors discover or contact independent businesses and service providers.

Aruba Discovery is not necessarily the operator, owner, seller, organizer, or provider of every business, tour, event, activity, venue, or experience shown on the website.

Any final booking, payment, agreement, service, cancellation, refund, or transaction may take place directly between the visitor and the relevant third-party provider.

The third-party provider is independently responsible for its own services, terms, privacy practices, payment processing, bookings, and customer communications.

7. Service Providers

We may use trusted service providers to help us operate ArubaDiscovery.com.

These providers may include companies that provide:

• Website hosting;
• Domain and infrastructure services;
• Email delivery;
• Contact-form processing;
• Website maintenance;
• Security and spam protection;
• Data backups;
• Performance monitoring;
• Analytics;
• Maps and location services;
• Embedded videos or media;
• Content delivery networks;
• Technical support.

These providers may process limited information only as necessary to perform services on our behalf or as otherwise described in their own privacy policies.

We seek to use service providers that implement appropriate technical and organizational security measures.

8. Cookies and Similar Technologies

ArubaDiscovery.com may use cookies and similar technologies to make the website function correctly, remember preferences, protect the website, understand website usage, and display third-party content.

A cookie is a small text file stored on a visitor’s device when a website is accessed.

Essential Cookies

Essential cookies are required for core website functionality, security, network management, form processing, or user preferences.

These cookies generally cannot be disabled through the website because the website may not function properly without them.

Functional Cookies

Functional cookies may remember preferences or support additional features such as maps, language settings, saved choices, or embedded content.

Analytics Cookies

Analytics cookies may help us understand:

• Which pages are visited;
• How visitors navigate the website;
• How long visitors remain on certain pages;
• Which devices and browsers are used;
• Whether technical errors occur;
• How website performance can be improved.

Where required by law, analytics cookies will only be activated after the user has provided consent.

Third-Party Cookies

Third-party services embedded on the website, such as maps, videos, social-media content, or external widgets, may set their own cookies or collect technical information.

These third parties operate under their own privacy and cookie policies.

Managing Cookies

Visitors can manage cookies through:

• The cookie-consent tool displayed on the website;
• Browser privacy settings;
• Device settings;
• Settings provided by the relevant third-party service.

Disabling certain cookies may affect website functionality or prevent some content from displaying correctly.

9. Analytics

Aruba Discovery may use privacy-conscious analytics or similar tools to understand general website usage and improve the platform.

Analytics data may include technical and usage information such as page views, session duration, browser type, device type, approximate location, and interaction patterns.

Where legally required, analytics will be used only after obtaining appropriate consent.

Analytics information is not intended to directly identify visitors and is generally reviewed in aggregated form.

10. Maps, Embedded Content, and External Services

The website may display maps, videos, social-media posts, booking links, directions, or other content provided by third parties.

When you interact with embedded or externally hosted content, the third-party provider may receive information such as:

• Your IP address;
• Browser and device information;
• The page you visited;
• Your interaction with the embedded feature;
• Cookie or account information held by that provider.

Your use of those services is governed by the privacy policy and terms of the relevant provider.

11. External Links

ArubaDiscovery.com contains links to websites, social-media profiles, booking systems, ticketing platforms, businesses, and services operated by third parties.

We are not responsible for the privacy practices, security, availability, accuracy, or content of external websites.

Visitors should review the privacy policies and terms of external services before providing personal information or completing a transaction.

12. Sale of Personal Information

Aruba Discovery does not sell personal information provided through its contact or inquiry forms.

We may share information only as described in this Privacy Policy, including with the business or service provider selected by the user, website service providers, or competent authorities where legally required.

13. International Data Transfers

ArubaDiscovery.com may be accessed internationally, and some of our hosting, email, analytics, security, or technology providers may operate in countries other than Aruba.

As a result, personal information may be processed or stored outside the country in which the visitor is located.

Where applicable law requires additional safeguards for international transfers, we will take reasonable steps to use appropriate contractual, organizational, or legal protections.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on:

• The nature of the inquiry;
• Whether follow-up communication is required;
• The relationship with a listed business or service provider;
• Security and fraud-prevention needs;
• Technical backup cycles;
• Legal, accounting, or regulatory requirements;
• The need to resolve complaints or disputes.

Information that is no longer reasonably required will be deleted, anonymized, or securely stored until deletion is technically possible.

Messages forwarded to independent businesses or service providers may be retained by those parties according to their own retention policies.

15. Data Security

We use reasonable technical and organizational measures designed to protect personal information against:

• Unauthorized access;
• Loss or destruction;
• Misuse;
• Alteration;
• Unauthorized disclosure;
• Accidental damage;
• Security threats.

These measures may include access restrictions, software updates, security monitoring, backups, anti-spam protection, and secure website connections.

However, no internet transmission, email communication, database, or storage system can be guaranteed to be completely secure.

Users should avoid submitting confidential or sensitive information through general website forms unless specifically requested.

16. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request confirmation of whether we process your personal information;
• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your information;
• Request restriction of certain processing;
• Object to processing based on legitimate interests;
• Withdraw previously provided consent;
• Request a portable copy of information you provided;
• Object to certain direct-marketing communications;
• Submit a complaint to a competent data-protection authority.

These rights may be subject to legal limitations or exceptions.

To exercise a privacy right, contact us using the details provided in the Contact section. We may request reasonable information to verify your identity before processing the request.

17. Account Deletion Requests

If user accounts are available on ArubaDiscovery.com, you may request the deletion of your account at any time.

To request account deletion, send an email to contact@arubadiscovery.com using the email address associated with your account. Please include the subject line “Account Deletion Request” and provide enough information for us to identify and verify your account.

After verifying the request, we will delete or anonymize the account and associated personal information within a reasonable period, unless certain information must be retained for legal, accounting, security, fraud-prevention, dispute-resolution, or transaction-record purposes.

Deleting an account may not automatically cancel an active booking, refund request, payment obligation, or agreement with an independent Partner. Users should separately cancel or resolve any active bookings before requesting account deletion.

Information that must be retained will be restricted and used only for the purpose for which retention is required.

We will confirm when the account deletion request has been completed.

18. Marketing Communications

Aruba Discovery will not send promotional email communications solely because a visitor submitted a general contact or business inquiry.

If we introduce an optional newsletter or promotional mailing list, users will be asked to subscribe voluntarily where consent is required.

Marketing emails will provide a way to unsubscribe.

Service-related communications, such as responses to an inquiry, are not considered promotional marketing.

19. Children’s Privacy

ArubaDiscovery.com is a general tourism information platform and is not specifically directed at children.

We do not knowingly request or collect personal information directly from children without appropriate authorization.

Parents or legal guardians who believe that a child has submitted personal information through the website may contact us and request that the information be reviewed or deleted.

20. Do Not Track and Privacy Signals

Some browsers and devices allow users to send “Do Not Track” or similar privacy signals.

Because there is not always a uniform standard for responding to these signals, the website may not respond to every browser-based signal in the same way.

Where required by applicable law and supported by our systems, we will process recognized privacy preference signals appropriately.

21. Legal Disclosure

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;
• Respond to a lawful request or court order;
• Protect the rights or property of Aruba Discovery;
• Investigate fraud, abuse, or security incidents;
• Protect the safety of users, listed businesses, or the public;
• Establish, exercise, or defend legal claims.

We may also transfer relevant information as part of a merger, acquisition, restructuring, financing, sale of assets, or transfer of website operations, subject to appropriate confidentiality and legal protections.

22. Changes to This Privacy Policy

We may update this Privacy Policy when:

• Website functionality changes;
• New services or integrations are introduced;
• Our information-processing practices change;
• Legal or regulatory requirements change;
• We need to clarify existing provisions.

The updated version will be published on this page with a revised “Last updated” date.

Material changes may also be communicated through a website notice or another appropriate method.

Visitors are encouraged to review this Privacy Policy periodically.

23. Contact Us

For questions about this Privacy Policy, personal information, or a privacy-related request, contact:

Aruba Discovery
Address: Caya Betico Croes 76, Local 5, Oranjestad, Aruba, Aruba
Email: contact@arubadiscovery.com
Website: https://arubadiscovery.com

Please include sufficient information for us to understand and respond to your request. Do not include sensitive personal information unless it is necessary.